How to Get A-List Bloggers to Promote Your Blog

Imagine this: you wake up tomorrow morning and ten of the top bloggers in your niche decided to promote your blog. If that’s not enough to put a smile on your face, now imagine that they, along with hundreds of other bloggers, promote your blog every time you write a new post.

Despite what you may think, the key to getting this kind of promotion for your blog isn’t quality content. Yes, you do have to write quality posts, but more importantly, you have to write relevant content if you want a-listers sharing your links. (Note: In my below tips, I often include examples from Twitter, but these techniques can be used to get promotion on any social or bookmarking site.)

Types of Relevant Content

Writing relevant content isn’t about using a formula; it’s about tapping into what top bloggers want and need. Here are some examples of relevant content that can entice others to share:

  • Posts that Quote, Interview, or Mention the Blogger

One of the easiest and fastest ways to get someone to share one of your posts is to make them part of the content. People love to read about themselves. No matter how new you are, most people would be happy to give you an interview, as long as you aren’t asking for too much time. Even quoting or mentioning a top blogger can get them to promote your blog. For example, one blogger wrote a post that named Chris Brogan’s blog one of the top business blogs, and he shared the link with his 267,000+ followers:

twitter with chris brogan

Would he have shared if the list didn’t include his blog? Maybe, if it was spectacularly written, promoted his friends, or written by someone he knows. But the fact that he was named on the list meant that it got some promotion love no matter what.

  • Case Studies Involving a Blogger’s Tips

Want a top blogger to promote your post? Test out one (or several) of their tips and write a post outlining your results. Not only is this a great way to stroke an ego, but assuming the tip helped you, it is also an awesome testimonial for the blogger. You don’t even necessarily need to write a case study about your own blog. Instead, profile someone who used a tip from a top blogger and interview them about their results. Two for the price of one: a case study and an interview!

  • Solutions to a Problem

No blogger is without his or her struggles. If you help a top blogger with one of their challenges, not only will they share your post, but they’ll also start to consider you a peer, rather than a newbie. One blogger who did this extremely well was Derek Halpern, who reviewed sites for a-list bloggers (such as Amy Porterfield) to help them get more traffic and increase conversions. Be helpful and you’ll reap the rewards, just like Derek did.

Supporting Your Posts with Social Activity

Even if you write relevant content, top bloggers might not promote your blog if they don’t know you. That’s why I always recommend using social media to build strong relationships with top bloggers (which can coincidentally also help you with affiliate sales). Again, it is about relevant content and being helpful. I like to split this part into three categories: conversation, custom shares, and curation.

  • Conversation

First, it is important to actually talk to other bloggers in your niche. Pat Flynn gave me a really great tip for this, which is especially good for Twitter:

When you want a top blogger to notice you, find out who they are talking to, and tweet with those people first. Then, tweet with the blogger who’s attention you really want to attract. When they check your stream, they’ll see their friends’ names, which makes them more likely to follow you.

Conversation means more than “thanks for the link” or “great picture.” Add some value. If they ask a question, answer it. If they need help, help them. If they share an experience, share your own similar experiences.

Remember, it’s not about business. It’s about being relevant to the person’s interests. This works, no matter how popular the celebrity. For example, recently I shared a brief Twitter-conversation with Penn Jillette. Here’s part of it:

twitter with penn

He tweeted with me because I wasn’t trying to grab a piece of him with questions or promote an agenda. I was just a girl talking about a mutual interest in zombie movies. Of course, some people (like Penn) are more interested in Twitter conversations than others, but the fact remains that a-listers have people coming from them at every angle. It’s refreshing when someone simply wants to have a conversation about a shared hobby. When you become friends with someone, they’re more likely to promote your blog in the future. Sometimes, it’s about the long game.

  • Custom Shares

If you want top bloggers to share your links, it behooves you to share theirs first. But top bloggers have hundreds or even thousands of shares on every post. So, how do you get your share noticed? Simple: write something different.

When most people share a link, they simply include the title, link, and name of the writer. Instead, write something different that encourages people to click the link and compliments the blogger. Being unique will help you stand out in a sea of retweets, and people will be more likely to promote your blog if you stand out and they remember you.

  • Curation

Next, become a master curator. If you know that so-and-so likes a certain sports team, and you see an interesting article about one of the players, send them the link. Or if you know that so-and-so likes to bake pies, send them the link to an interesting recipe you found. Do not promote your own stuff. Simply promote posts, videos, and other content that the other person would enjoy. Be their own personal curator.

It feels good when someone says, “I’ve been thinking of you,” or “This reminded me of you.” We all like to be noticed and remembered.

For example, recently I saw someone send a YouTube link to an inspirational song to a top blogger, Jenny Lawson a.k.a. The Bloggess, who is extremely open about her struggles with depression. Unprompted, Jenny retweeted the link:

twitter with the bloggess

So, not only did “Miss Morgan” strengthen her relationship with Jenny, but she also got some free promotion. When someone with 365,000+ followers retweets you, you’re bound to get a few new followers.

Tools to Help Top Bloggers Promote Your Blog

The easier it is for a blogger to promote your blog, the more likely they’ll do it. Here are a few of my favorite tools for blog promotion:

  • Triberr

When I first started using Triberr years ago, I didn’t like it. My, how things have changed! Today, this is one of my favorite promotion and discovery tools, and I recommend all bloggers use it.

The concept is simple: You sign up, add your blog’s feed, and join groups (called “tribes”) filled with people who have similar interests. Each tribe has a stream filled with the posts of its members, which you can easily share. You can also start your own tribes and invite members.

Every time one of my posts goes live, I get lots of shares from Triberr. It takes some time to build your profile there, but once you prove yourself a valuable member of the community, you’ll get top bloggers willing to make you a member of their tribes so they can promote your blog.

  • WiseStamp RSS Email App

You can easily promote your blog with WiseStamp every time you send an email (there are other services that allow you to do this as well, but WiseStamp is my favorite). Sure, you can put a link in your signature manually, but an even better move is to use an app to add your RSS feed. That way, your latest post will always be displayed.

Yes, people notice. If you send an a-lister a short email to thank them or ask a question, even if they don’t reply, they might click on the link in your signature if the title is enticing. (Writing great titles is a must.)

WiseStamp actually has a huge number of email apps available. I just like the RSS one the best! If an a-lister reads your email, you might as well get the most out of it, right? It’s a really simple way to promote your blog posts without much effort.

  • Social Button Plugin

If I get to your site and can’t find a button to easily share your link, I’m probably not going to share it. Sounds harsh, but my time is limited. You’ve done all that effort to get an a-lister reading your blog. Don’t throw it away by making it hard to share.

WordPress (and other platforms…though WordPress is the one I recommend) has several plugins available to make sharing easy. My favorite is Sharaholic because it is easy to use, looks slick, and has a ton of features, but if you browse the WordPress plugin directory, you’ll find dozens of great options. There’s no excuse for not having a social sharing plugin on your blog.

A Final Piece of Advice

Any relationship is about give and take. As you build relationships with top bloggers in your niche, reaching out and asking for their help with blog promotion is fine, but those requests will be ignored if you don’t give back ten times as much as you take. Someone who tweets every link I post? I’m going to notice that person and say yes to a request to retweet a high-quality post. Someone who doesn’t help me in any way? I’m probably not going to have time.

Position yourself as someone helpful and giving, and people will be helpful and giving in return.

20 Ways to Start a Blog Comment Feeding Frenzy

The Internet is awash in a sea of blogs – 31 million to be exact – with every blogger vying to be first; the first to be read, the first to be ranked by the search engines and the first to receive a slew of blog comments. It’s the latter that you should be concerned with. A blog that has a list of strong comments in the comments section will always be seen as the more popular one among readers. After all, the average reader can’t tell at a single glance how much traffic you’re generating or how extensive your social reach happens to be. They can only determine popularity by the amounts of quality blog comments you receive. If you can think of the blogosphere as an ocean, you’re about to learn how to go hunting for sharks. Sharks, in this case, indicate strong commenters that actually have something to say and that actually add value to your blog. When you write a blog and proverbially cast your line into the deep abyss of blog readership, you shouldn’t be satisfied with a nibble or even a bite. Oh, no. When you want blog domination, you should only be content by starting a blog comment feeding frenzy with every blog you write. Here are 20 ways to do just that.

Run a Tight Ship

Before you can hope to attract a herd of voracious sharks to your blog, tighten up your ship. In other words, optimize your blog to make the chances of a blog comment feeding frenzy more likely to occur.

  1. Engaging Titles: Get in the habit of crafting titles that cause your readers to whip their heads in your direction. Be concise, use keywords where appropriate and use powerful language that effectively steals readers from your competitors.
  2. Fresh & Regular Content: Tom Demers, founder of Measured SEM, recommends that you post at least two to three blogs per week for best results. The more posts you have under your belt, the more comments you are likely to receive with each post.
  3. Make it Easy to Comment: Test your blog out by leaving a comment of your own. If you encounter obstacles, fix them now before you hinder any strong commenters in the near future.
  4. Provide Excellent & Sometimes Weird Content:  Your blogs should have something to say, they should have a clear direction and should seek to inform, educate or at least entertain with every post. Whatever you do, strive to be different. Don’t be a cookie cutter blogger. Stand out and the comments will come.
  5. Set Comment Alerts: Modify your blog settings so that you are notified whenever a new comment comes in. We will get to why in a moment.
  6. Have a Good Time: Srinivas Rao, co-founder of BlogcastFM, says that you should always strive to have fun when you blog. The more fun you have, the more your blogs will resonate with your audience and the more comments you are sure to receive.

Cast a Strong Line

Your blog is now optimized and you have the proper bait in place. Now it’s time to cast your line and hope for the best.

  1. Leave Something for Readers to Add: When you write your blogs, don’t be so thorough that your readers have nothing to add to the conversation. Purposefully leave a void that your readership can fill.
  2. Ask a Question or For Readers’ Opinions: The blogs that receive the most comments tend to be the ones that actually ask for them. Urge your readers to participate and they most likely will.
  3. Share the Comment-Wealth: You’ve heard of the commonwealth? Well, this is the comment-wealth. Pass it around. Find other bloggers in your field and leave meaningful comments that are sure to get noticed by the blogger and his/her loyal readers. The more comments you leave, the higher the likelihood of you receiving comments in return.

Clean Up the Water

To attract more sharks, you need to keep the water spotless.

  1. Cut the Spam: Use plugins like Akismet or other means to keep spam to a minimum. The less spam you have, the more quality comments you will receive.
  2. Don’t Restrict Comments, Monitor Them: The more restrictions you place on your commenting system and the more hoops you force your readers to jump through to add to the conversation, the fewer comments you are likely to receive. Instead of restricting comments, monitor them (here is where blog alerts come in handy) to get rid of any useless comments that aren’t detected by the anti-spam system you have in place.

Add Some Chum

Now it’s time to add some delectable morsels to the water to really draw the sharks in.

  1. Extend Your Social Reach: Use as many social networks as possible to advertise your blog. Facebook, Twitter, Pinterest, Instagram, Tumblr and even YouTube are all possibilities. The Internet is vast and only social networking will help you reach all four corners of it.
  2. Email Marketing: Start an email list so that you can blast out notifications of your blogs with every post you publish online.
  3. Friends, Family & Associates: Ask those within your immediate network to leave the first comments to start things off and get the party started.

The Smell of Blood

Here’s how to add a drop or two of blood to the water, which they say sharks can detect from up to a mile away.

  1. Don’t Be Afraid of Controversy: Don’t always try to agree with everyone, as that makes for a very boring blog. Instead, look forward to opportunities that have you going against public opinion. You may appreciate the outcomes.
  2. Reply to the Best Comments: Blog commenters like to know that their comments are making a difference. Respond to the best comments you receive and let your readers know that you value their viewpoints.
  3. Ask Questions in Your Replies: While you’re responding to comments, ask questions and encourage more readers to relay their thoughts on the subject at hand.
  4. Make Posts About the Best Comments: Reward your best commenters by crafting entire blog posts based on their views. This will encourage more commenters to participate as they all vie to be the next one to act as inspiration for a future release.
  5. Polls & Contests: Most everyone on this planet has two things in common: they love to give their opinions and they love to win free stuff. Use human nature to your advantage by using two of the best comment enticers – polls and contests – whenever possible.
  6. Show & Tell: John Chow, blogger and entrepreneur, says that, “Blogging is about forming relationships.” To attract more comments to your blog and to start a feeding frenzy, really get to know your readers in the comments section. Share your stories and encourage your readers to do the same. The more can you make your blog seem like a one-on-one conversation between you and your readers, the more loyal your readers will become and the more comments they will leave behind.

Are You Prepared for a Blog Comment Feeding Frenzy?

You could put all the above tips into practice and your blog still might fizzle out if you’re not keeping on top of all the quality comments that come in. On the other hand, if you do all of the above, if you optimize your blog, cast a strong line, add some chum to the water and a little drop of blood here and there; you are sure to experience a blog comment feeding frenzy the likes you’ve never seen. When that happens, to paraphrase the words of police chief Martin Brody in the movie Jaws, “You’re gonna need a bigger blog.”

Email Template Ideas: Get Your Guest Posts Published

plasma with lightbulb

Guest Blogging is one of the most effective ways to promote your blog. Creating great content isn’t enough. The first hurdle you’ll have to pass is getting your email read.  Everyone has experienced moments where their pitches failed to meet a site’s standards.

If you experience this a lot, there could be a problem on how you craft your email.  As a fan of email marketing, here are ideas on how to create an email that will increase open rates, replies and get your guest posts published.

Create Killer Subject Lines

subject

Learning how to create subject lines will prevent your email from being sent into the spam folder in the future and increase your open rates. Here are a few pointers to consider when creating subject lines:

  • Get straight to the point – Sending emails with subject lines like “Guest Post Inquiry” or “Blog Post Query” states your email’s content to the editor immediately.
  • Make it short and simple – Put yourself in the editor’s shoes. People receive tons of emails within the day. The subject line should take at least below 3 seconds to read and be written below 50 characters.
  • Consider it a headline – A great way to increase open rates would be to place your headline on the subject line. An example would be: “Guest Post Query:[Headline]” or “Guest Post:[Headline]”. Make sure to learn how to create amazing headlines. Here are a list resources on how to create killer headlines.
  • Leave a bit of mystery  – Reveal a bit of information on your email’s content on the subject line. This increases the editor’s interest on your email. A few examples of these are: “I can help your site out”, “Your Site Lacks The Topic [headline]”, or “There’s a problem on your site”
  • Ask a question – Start by interacting with the editor. Ask something about them or their site. It’s an effective way to engage the editor and create an opening to send a pitch.

Start With An Introduction

Email-Template-Greetings

Editors and Publishers value greetings. It’s what makes them feel special. I mean, who doesn’t? Make sure to try your best to find out the editor’s name. They would prefer their names over informal lines such as “Yo Editor,”, “Hello,”, or “Heya!”

email-template-introduction2

An email’s second paragraph is the room for the Guest Poster’s introduction. Introduce yourself by stating your name, your niche and your site.

Do your Research

Email-Templat-Research-1

Take your time to research the blog’s content before sending an email. Bloggers prefer written guest posts from people who have read their site. Jon Morrow’s Guest Blogging program recommends reading everything on the blog. Do this by reading their archived content, their guidelines, and comments. This should help you get an idea of what the readers want to read.

Another great idea would be to let the editor know your name by slowly introducing yourself. You can do this by interacting on their site, their comments section, their twitter, emails, and tools such as Triberr. This is a method that requires you to invest a lot of time. But don’t be depressed, this increases your chances of getting published ten fold.

Come Up With A Topic

email-template-ideas-8

Once you’re familiar with the site, don’t expect anyone to spoon feed you. Asking for topic ideas is an amateur mistake. You are the content creator; provide topic ideas that the editor or the blog can not offer themselves. Make sure that you also leave an excerpt or summary about the topic. It gives the editor an idea what you’ll be writing.

I recommend sending three topics. This gives the editor more options to choose from. The idea of giving more topics reduces your chances of being rejected.

Build Credibility

Email-Template-Credibility2

Always include a list of your previous published posts. It helps the editor know your writing capabilities. Don’t be afraid to use published posts on your site. Although, I do recommend placing published guest posts because it shows that other sites are willing to publish your articles.

If you lack published guests posts, you can start by pitching to smaller blogs. You easily find these through search engines and social media. You can even make a proposal here at Learn To Blog.

State Your Intentions

Email-Template-Intentions1

Let them know that your intentions for Guest Blogging are simple. If you follow their rules on Guest Posting. I don’t see why they wouldn’t consider your offer. You can find out what type of writers they want on their site by reading their site’s rules and guidelines.

End Pitches Properly

Email-Template-Call-To-Action

I’ve found out that most editors don’t usually know what to do with your email. End your emails with a call to action; otherwise, you’d be lucky to get a reply. Here are great ideas on how to end your pitches.

Email-Template-Signature

End your email by being as polite as possible. Guest posting starts a great relationship between bloggers. If you’re rude, arrogant, or obnoxious. I doubt they would do you any favors.

Everyone likes reading a nice sign-off. If you want to seem more human and professional, add more contact information at your signature.

Email Template Alternatives

 

Hello [Editor]

It’s me again [Your name] 🙂

I’ve recently created a new post for your site. Would it be possible to Guest Post on your site again?

Thank you,

[Your name]

This is for blogs you’ve already published a Guest Post on. You don’t have to try so hard if you’ve already established a relationship. Keep your email short, simple, and polite.

 

Hello [Editor]

I’d like to read certain topics on your site such as [Topic #1] and [Topic #2]

I am an avid reader of your site. If you want proof, you can find on your site’s comment section. I adore your topics on [Site Topic #1], [Site Topic #2], and [Site Topic #3].  [topic #1] or [topic #2] can help .

But I know you’re busy. But I will give you an offer you can’t reject. I’ll write it for you.

Just inform me of any guest posting guidelines. [If blog does not have a contribute page]

But if you still doubt my Guest Posting capabilities. You can check out my published posts here:

[Guest Post Link #1]

[Guest Post Link#2]

[Guest Post Link#3]

Let me know if you’re interested

Thanks so much,

[Your name]

This is an example of an effective yet risky alternative email template. It’s something I discovered from Niel Patel’s email templates. Use this for sites that don’t have any pages about Guest Posting or Contribution.

Follow Up Emails

 

Hello [Editor],

[Your name] here, I sent you an email last week and I was wondering whether you were still interested.

Thanks,
[Your Name]

Sending emails to editors is scary, there are chances that the editor might have been too busy to reply to you or that your email was mistakenly sent to the spam folder. But don’t fret, you can still follow-up. Most bloggers tend to forget about this but a follow-up is an email that reminds recipients or editors that you’ve sent them an email.

Important Note: There are some blogs out there that place a warning on their guidelines such as: “If we do not reply within 6 weeks, stop sending us emails” Abide to their rules, stop following up and email them again when you have created better content.

More importantly, organize the people you send your emails to. Always take note of the names and dates of people you’ve sent an email on paper or in a spreadsheet.

Bad Email Templates

vague-email-template

This email disregards every single thing I’ve stated above:

  1. He has not mentioned my name and is obviously unfamiliar with my site.
  2. He didn’t tell me who he was. Don’t expect me to have time to search your name.
  3. I will not give him topic ideas. I do not spoon feed guest bloggers.
  4. He’s overconfident but wasn’t even able to give me links to his published posts. How would I know his writing capabilities?

lazer-email-template

Most blogs dislike getting emails from companies because:

  1. It would be difficult to create a relationship
  2. You can’t trust their content
  3. It’s possible to get a bad set of audience
  4. Emails that are similar to this are usually outside the blog’s niche.
  5. Fellow bloggers are better at creating articles that talk to readers on a personal level

Rushing-Email-Tempalte

I like this better than the previous two. But it still has problems. Here are a list of them:

  1. It’s obvious he didn’t take his time to personalize it. There are a lot typos in the email
  2. He did not give me any of his published works
  3. He did not give excerpts or summaries about his topics

Things To Take Note Of:

  • Personalize your emails. Blog owners want to feel special. We like emails that were not obviously spammed to other sites. Always take your time to personalize your emails.
  • Do not sell your links. Do not pay editors for your posts. Most blogs do not want the impression that they’re buying links.
  • Don’t expect to get paid. Do not ask for compensation unless the guidelines say otherwise.
  • Provide unique content. Do not send copyrighted articles or previously written ones.  No one likes getting posts that have been all over the web. Every blogger wants fresh content. It’s why they’re availing guest posts.
  • Do your research beforehand. Take your time to research the site. Determine what the readers want to see. Check out their Rules and Guidelines before sending pitches.
  • Be careful of using attachments. People are wary of attachments because of possible threats against their computer. Send your attachments as Text Files (.txt).
  • Don’t be intimidated. Editors are considerate people. Don’t let intimidation and fear stop you from Guest Posting.

Whole Email Template:

 

Hello [Site Owner],

[Your Name] here, I am the owner of the blog [Your Site] My blog’s content centers on niches about [Site’s Niche]. I also specialize in niches about [Your Niche]

I am an avid reader of your site. [Reasons Why You’ve Read Their Site]

The posts on your site [Site Post #1], [Site Post #2], and [Site Post #3] [were extremely helpful] or [were great reads]. [Explain here why it’s great]

I made a list of topics that you and your readers would love to read. But I know that you’re busy with work, so I’d like to write it for you. Here are the list of topics:

[Topic #1]

[Summary or Excerpt For Topic]

[Topic #2]

[Summary or Excerpt For Topic]

[Topic #3]

[Summary or Excerpt For Topic]

If you want to see my writing and blogging capabilities here are my published works online:

[Site Link #1]

[Site Link #2]

[Site Link #3]

I only intend to inform fellow [Niche Readers]. All I ask are relevant links on your site to help promote my blog. I can easily abide to your site’s content and writing style.

Let me know if you’re interested,

I look forward to hearing from you,

[Your Name]

Be Human…

Remember that editors are humans too. Treat them like one and I’m sure they’ll give you a chance.

Mastering pitches takes a bit of trial and error. But luckily for you, It only takes a few steps and a bit of research to create a perfect pitch for Guest Posting.

Why don’t you try it out? If you’re confident of your writing, send us an email.

5 Things to Include In Every Blog Post

Blogging is a great way to get to know your audience.  It puts you directly into contact with them.  It provides you with an opportunity to explain, in detail, the products and services your business offers.  It gives you the chance to give a voice to your blog, answer questions, and address some of the concerns your customers might face in their day-to-day lives.

You know what makes Seth Godin’s blog readable?  His posts are short and sweet yet they cause you to question yourself and the world around you.  If in four paragraphs, the best-selling author can make you think, why do you need 1,000 words to get your message across?

Blog writing is not black or white.  There is a lot of grey area to address and this largely depends on the audience you’re catering to.  You can’t write for twenty-something computer programmers and expect forty-year-old housewives with college-aged children to respond the same way.  Know your audience before writing a single post.  It will help you move forward in the right direction.

Good Content Adds Value to Your Blog and Website

With that being said, there’s a distinct difference between good content and bad content.  Good content adds value to an experience.  Bad content aims to please no one.  It simply exists as a way of tricking the search engines into thinking it’s something worth reading.  For a long time, bad content slipped through the cracks and jammed up the Internet superhighway before it was discovered.

Cracking down on blog writer violators wasn’t as easy as first thought.  After all, there are scores of people who know about Search Engine Optimization (SEO) and try as they might to punish the repeat offenders, Google was very unsuccessful.  A number of changes are in place to prevent bad content from flooding the web yet again.  One of the most obvious is Google’s removal of its free keyword tool.  If you want to access it, you need an Adwords account.

Know Your Audience

When writing blog posts for your company website, there are a number of different things to consider.  First and foremost, what is the point behind your blog?  Is it to gain new customers or to show the customers that you have new ways of using your products and services?  Is it to educate, entertain, gain support or a little of each?

Who is your audience?  What type of people purchase your products or services?  How do they get their information?  From your blog, through your social media accounts or do they take something away with them each time they visit both?

Anatomy of a Killer Post – 5 Things to Include In Every Blog Post

Have you ever wondered why some bloggers have such a big following?  It’s because they follow a simple formula for creating killer content.  That, and they’re consistent.  They update the blog regularly and they constantly engage their audience through meaningful social media posts.

These 5 things should be included in every blog post:

  1. An attention-grabbing title.  Think of the title of each blog entry as your “book jacket”.  People will determine whether or not your blog is worth reading in a matter of seconds.  If the title is blasé, your bounce rate is going to be high and your retention rate is going to be low.  It’s hard to win over a reader after they’ve decided that your blog is useless to them.
  2. A high quality, relevant photo.  You don’t have to post a picture under every paragraph but you should at minimum have a least one to two photos per blog post.  If you take them yourself, you get bonus points.  If you don’t possess any camera skills, you can always purchase images from a stock photography website like Shutterstock or Dreamstime.
  3. A hook that captivates the audience.  So much content is recycled that you have to approach subjects in a fresh and exciting way.  How will you grab the interest of your readers?  Will you share a personal story with them?  Will you speak out on a controversial subject?  What makes you different is what makes you interesting.  Don’t write for the sake of writing.  Write as a way to express yourself and the ideologies that you and your company believe in.  Write to stay on top of current events.  Write to address customer questions and concerns.
  4. Headers, subheaders, and bulleted or numbered lists.  Scrolling through paragraph after paragraph of blocky text is annoying.  No one in their right mind will spend time reading your blogs if they don’t have some type of formatting.  Headers, subheaders, and lists give readers a break from the monotony of text.  It also allows them to quickly scan the blog for the information that they need quickly and effectively.  Everyone loves a list so include one whenever possible.
  5. Links to authoritative websites.  If you refer to another website in your post, make sure to link to it.  You can set it up so that your reader never leaves your page.  Instead, the link opens in another window.  Find out who pulls weight in the industry you’re writing for.  Link to their website.  They may reward you by doing the same on their website.  If you’re known for great content, no matter how old your blog is, you’ll start to see people visiting from other sites.  Take advantage of this as much as possible.  It’s like guest blogging without needing to write a word.

Your blog doesn’t need to be updated several times daily to be effective.  Think about it.  Quality trumps quantity every day of the week.  Write shareworthy posts and you’ll get the traffic you need to your website.  People will want to know what you have to say.  They’ll look forward to reading your blog.

Follow the simple formula listed above to write blog posts that promote your business.  You’ll be astounded at how quickly you’ll build a following.  Whatever the objective is for your blog, you’ll achieve it successfully in very little time by following the advice listed above.

Why and How to Make Your WordPress Blog Mobile Friendly

There was a time when mobile phones were devices used for the sole purpose of making phone calls; that was all it was capable of. But that was then. Fast forward to today, every big website has a mobile version. If your website lacks a mobile friendly design, you are losing the ever growing community of mobile web users. It is estimated that the number of mobile internet users will overtake that of desktop users some time very soon. So, it’s high time you took care of your mobile visitors by providing a mobile friendly interface of your website for them. Ignoring mobile users is the worst thing you can do now as this is no more a matter of choice. The internet today is mobile friendly. Which is why it is essential to learn how to make your WordPress blog mobile friendly.

Why go mobile?

Almost everyone has a smartphone these days and more than for calling, they use it to access internet. If you don’t optimize your site for mobile devices, it will look cluttered and unreadable on a mobile phone’s screen which is much smaller than a desktop or a laptop. Having a mobile friendly design makes your site legible and clean to a mobile visitor. Another benefit is that people appreciate the fact that you cared enough to create a mobile optimized site for them and that adds to your authenticity. If your site is not mobile friendly, visitors that land on your site from mobile devices are more than likely to leave it right away seeing the cluttered interface. Having a mobile version simply makes those otherwise leaving visitors stick around just like the visitors from larger screens.

Even if some of your mobile visitors manage to read the content on your not-so-mobile-friendly site, they are more likely to miss your call to action. Every good website has a call to action, be it subscribe to the email newsletter, complete a form, buy a product or anything for that matter. By having a design that is optimized for mobile devices, you can ensure that your call to action gets seen by the mobile visitors too.

Having a mobile friendly version of your site has some SEO benefits too. The fact is Google wants every site to have a mobile friendly design in order to help Google serve it to searches made from smartphones. Google has already made mobile search a top priority as the number of searches made from smartphones is on the rise.

Different ways to make your blog design mobile friendly

There are several ways to make your website design suitable for viewing on mobile devices such as smartphones and tablets. However, we’ll look into the 3 most commonly followed methods here.

1. Use a responsive theme

responsive-themeUsing a responsive wordpress theme is the easiest way to optimize your site for mobile visitors. A responsive theme adjusts itself according to the device being used by the incoming visitor. So a visitor from desktop or laptop will see a wide interface whereas mobile visitor will get the interface that fits on his screen without any cluttering. Most of the times, all you need to make your site mobile friendly is just a responsive theme and it is the most popular method for making your site mobile friendly.But it has its drawbacks too, the responsive themes do not reduce the size of images being used and you would have to do this manually for your site to load faster on slow connections of mobile devices. However, having a mobile friendly layout itself is half the work done.

2. Use a plugin

We use wordpress plugins to solve most of our site related issues and there are plugins that can make your blog mobile friendly too. The perk of using a plugin is that you can install and start using it within a matter of minutes. It does not require you to have any knowledge on optimizing sites for mobile. Here are some popular plugins you can use for this:

WPtouch: WPtouch mobile plugin instantly makes your site a mobile optimized, touch friendly website that can be viewed perfectly on all mobile devices. It detects the device of your incoming visitor and provides them the suitable version of your site. You have more options to customize the design according to your taste. The premium version of WPtouch mobile offers even more exciting features like automatic video and photo scaling, support for retina and HD displays, etc.

WP Mobile Detector: WP Mobile Detector plugin can identify if the visitor is using an ordinary mobile phone or a smartphone and it displays a suitable version of your site layout differently for each of them. It can detect and support over 5000 different mobile devices. WP Mobile Detector also provides mobile statistics and comes with 7 built-in mobile friendly themes. The premium version lets you create custom themes and display ads for mobile devices.

Jetpack’s Mobile Theme: This plugin suite brings some features of wordpress.com to your self-hosted WordPress site. It comes with a mobile theme which is snappy and fast loading on mobile devices. The mobile theme will use the design elements from your desktop WordPress theme by default but you can customize it with some simple modifications on CSS.

3. Design a separate mobile version of your site

If you create separate mobile version of your website, you will have two separate websites, a desktop site and a mobile site. The mobile site is usually given an alias like m.yoursite.com and it helps people recognize that they are on the mobile version. When someone visits your site on a mobile device, they get redirected to the mobile site automatically. Having a separate site for mobile users can help you provide different content for mobile and desktop users. You can always control what the mobile visitor sees, and the content on desktop version of your site will not affect this. The only drawback is that you have to make the changes on desktop and mobile sites separately and this will consume more time. Designing a separate mobile version of your website used to require technical skills before, but now there are many services that would help you easily create and host one for free.

How to build the mobile version of your site

You can either hire a developer to get this done for you or follow this simple guide to build one with a free service called dudamobile.

1. Head over to http://my.dudamobile.com and sign up for a free account.

2. Once you create your free account you will be redirected to the dashboard. Click on “Create mobile site’ button over there.

3. In the new popup box, select ‘Use an existing website URL’ and enter your website URL, site nickname and choose the category your site belongs to.

4. Click on ‘Convert’ and you will be presented with the editor page where you can customize the looks of your mobile version. There is a preview panel to the right of the editor. Once you are done with customizations, click on ‘Next’.

5. You will be taken to the page editor where you can add different objects like social sharing buttons and other widgets. Once you have added required elements and everything looks fine, click on ‘Next’.

6. In the next page, you will be asked to select a plan for the service; premium plan has features like ad free site, custom subdomain like m.yoursite.com support and many more. We shall go with the free plan in this tutorial. Select free plan and click on “go live’.

7. As a final step, click on ‘Setup my mobile redirection’ and you will be provided with a JavaScript code which you will have to add on your site. Alternatively, you can search for ‘Mobile Website Builder for WordPress by DudaMobile’ in the WordPress Plugins repository and install the plugin. And voila! You have a separate mobile version of your site now.

To get your m.yoursite.com alias, you will have to upgrade to dudamobile premium.

Things to keep in mind

Using a responsive theme is the best option among all these as you will have less work to take care of. It has to be noted that using free plan of services like dudamobile can have a negative impact as the URL of your mobile site begins with their domain. If you have a blog, it is better to go with the responsive theme or wordpress plugin method rather than creating a separate mobile site. Creating a separate site with m.yoursite.com alias is better if you have a static website where new content is not added very frequently.

Please let us know in the comments below… Do you read a lot of websites on your mobile phone?

A Proven Way To Take A New Blog To Superstardom In One Month Flat

Anybody having one of those days where you go,Oh, YES! I got five whole visitors to my blog today – I’m a superstar!”?

Not quite superstar.

Don’t worry, we’ve all been there and we’ve all had those days – the excitement and adrenalin when you hit up Google Analytics and see that you’ve got five whole new visits in the past 24 hours. The first day, you’re over the moon with excitement. The second day, you’re wondering why your traffic hasn’t increased, but you pass it off as nothing and you’re still over the moon.

By the end of the week, you’re tearing your hair out in frustration. Fast forward a month, and you’re just about ready to quit, convinced that this whole “blogging” thing is only for the pros.

In short – new bloggers often have a hard time getting traffic. A very hard time. That’s probably one of the things you didn’t know when you started blogging.

But wait – there’s hope!

Here’s The Truth – Traffic Isn’t As Hard As People Make It Out To Be

That’s just the plain truth.

Fact is, most people start out pouring all their time into SEO, backlink building, and the like. What they don’t realize is that what they’re working on are long-term traffic strategies. By the time their SEO work actually begins to show results, they are frustrated at not seeing any traffic and just about ready to throw the towel in.

Newbies need results to keep motivated. And they need them fast.

Fortunately, there’s a proven way to get those desired results quick – quicker than what most might think. Don’t believe the blogging “gurus” out there who say that traffic only comes after a year of hard work, because the truth is that you can get thousands of visitors to your blog within your very first week without even breaking a sweat.

Wanna know how?

Guest Post

Guest PostGuest posting is undisputed as the quickest way to grow any new blog into a superstar in one month flat. In fact, guest posting is the only way to grow a new blog into a superstar in a few weeks.

If you’re unfamiliar with the concept, here’s how it works:

A popular blogger who has tens of thousands of readers is having trouble finding time to create fresh content for his blog regularly. He opens his blog up to guest posters who post to his blog in exchange for cash or a couple backlinks.

Seizing the opportunity, you send that popular blogger a guest post pitch telling him about how you want to submit a post on his site. He accepts your pitch and you spend a few hours working up the most amazing piece of content, and you submit the post for review, waiting with bated breath.

The popular blogger loves your content. He shares it to his 50,000 strong Twitter tribe, his 25,000 Facebook likes and to the 10,000 e-mails subscribed to his mailing list.

As a result, your guest post gets viewed by tens of thousands of pairs of eyeballs, and at least 10% (a conservative estimate) of those readers go so far as to click the link in your author bio and visit your blog.

Bam.

All of a sudden, you’re getting thousands of visitors to your blog, all because you took the few hours necessary to send in a guest post pitch and create a spanking-awesome blog post.

Why Guest Posting Works So Crazy Well

Besides the fact that you can “borrow” thousands of readers from a popular blog and channel them to your blog, guest posting provides quite a few other benefits unparalleled by any other growth hacking strategy.

First of all, you’re not just getting any ol’ traffic. You’re getting targeted traffic – the type of traffic that gets you conversions. They subscribe to your mailing list, comment on your posts, share them, and are overall engaged with your blog. Targeted traffic is the only traffic that will actually make you money.

Then, you’re also building your blog’s authority. Readers figure that if you were able to land a guest post on one of the popular pillow fighting blogs around, you sure must know pillow fighting inside out. They instantly brand you as a pillow fighting authority. Needless to say, this boosts the sales to your pillow fighting e-course like nobody’s business.

And don’t forget those high-quality, relevant backlinks to your site in that author bio. Not only do they serve to drive traffic, but they look pretty good to Google. Just one of those relevant backlinks on a high-traffic blog is worth much more than a few hundred spammy article directory links.

Meeting Other Bloggers
Image courtesy TheTaxHeaven via Flickr.

Lastly (and this is my favorite), you get to create a lasting relationship with a popular blogger. Associating your name with the biggest names in the industry does wonders to increase your popularity. What’s more, people put you on the same level as the industry experts. You know them, they know you – you’re officially an expert.

That popular blogger just might become a follower of your blog, and maybe even subscribe to your mailing list, share your posts to their tens of thousands of social media followers, and comment and interact with you on your blog.

Trust me – when that happens, everything starts to click.

Let’s Look At A Few Case Studies

Of course, generating traffic, building authority, creating backlinks, and making connections all sounds superb on paper, but you might be a little skeptical as to whether this actually works. To clear those doubts, let’s take a look at some examples of how guest posting has made it an impact in other bloggers’ traffic strategies.

Ryan Biddulph from Cash With A True Conscience recently documented the effect a guest post by him on ProBlogger had on his blog. The result? 14,000 page visits in just one day, plus a seven-fold increase in visitor-to-subscriber conversion rates. Remember how we talked about how building authority and reputation results skyrockets conversion rates?

Joseph Oni launched a 6-month guest blogging campaign and came pretty close to doubling his traffic in a few months (at this point, he was already at a thousand unique visitors a week at this point). The added SEO benefit from the high-quality, relevant backlinks also increased his organic (search engine) traffic by 342%.

Onibalusi Bamidele killed it with one guest post on Max Blog Press. He got 1,000 new visitors the very first day the post went live (before, he averaged 100 on a good day). But that’s not all – those visitors stuck around for 3 minutes 4 seconds per, had an incredibly low 40.74% bounce rate, and resulted in approximately 250 new subscribers to his list. Talk about targeted traffic.

Jon Cooper from Point Blank SEO submitted a post on his YouMoz blog (the community blog in Moz), which happened to be awesome enough to get promoted to the main blog (a rare occurrence). He got nearly 80 quality, relevant backlinks (the post was syndicated many times over), a 400 visitor spike in traffic the first day, and an extra 10-20 visitors per day for a few weeks after the post went live.

Don’t Just Sit There…

…and do nothing! Take action!

There’s traffic to be gotten. Subscribers to be subscribed. Conversions to be converted. There’s money to be banked – all with guest blogging.

Four benefits – traffic, authority, backlinks, and connections. Four case studies – lots of targeted traffic, hundreds of subscribers, lots of links, and dollar dollar bills y’all.

It’s time to take action and go out there, work up courage, and submit a pitch to a popular blog. Start with us.