30 Days of Content – A Challenge to Rapidly Transform Your Blog

A simple path to unlocking your inner creative genius and getting your blog noticed in 30 days or less — even if you are not a writer.

You decided to start a blog for a reason…

Think about all the ideas, thoughts, lessons, and stories you have learned along your journey in life.

More importantly, think about all of the people across the globe who are going online and eagerly searching. Searching for information to solve a problem or to find a story that they can relate to.

That one person is out there in the world who after consuming your content, you will profoundly impact their life. But, since the content you intended to write is still just an idea in your head or laying in a notebook somewhere, they end up settling.

Is YOUR potential audience settling for the next best thing?

Look, I understand everything that holds people back from publishing content online. I’ve experienced it all myself…

  • I don’t have the time to write content.
  • What are people going to say about me?
  • Blogging is too difficult to understand.
  • I don’t know what to write about.
  • Where do I even start?

But, what if there was a way to remove everything that standing between you and your expression of words and content and tap into your true creativity?

Bloggers often get caught up in comparisons to what everyone else is doing, what theme or plugins use, or how they are going to make money from all of this.

It’s not that these things aren’t important, they are just not the most important thing.

We want to zero in on the ONE THING that is going to make the biggest impact.

So recently, I asked myself how I could help the community at LearnToBlog.com (and myself) overcome everything that is blocking their creativity and develop a habitual content routine.

A content routine that not only includes writing for ourselves but actually publishing it for the world to consume.

Completely transforming blogging into something that “I get to do” versus something that “I have to do”.

The answer was staring me right in the face…

A painter paints. A sculptor sculpts. A writer writes.

Blogging is art. Your art. Your expression.

If you find yourself asking yourself (and your friends), “Am I really a writer? Am I really an artist?” chances are you are. The counterfeit innovator is wildly self-confident. The real one is scared to death.

–Stephen Pressfield (the War of Art)

The only way we can win the creative battles is to create our way through them. To create every day until we strengthen that muscle.

This sparked an idea…

Starting Tuesday, November 17th 2015, I am initiating a global challenge that will ignite your blog and creative genius so that you end 2015 with a bang.

It’s called the 30-Days of Content Challenge and the goal is simple:

To guide you in publishing one piece of content, EVERYDAY, for 30 days.

Ambitious? Absolutely!

Drastic changes require drastic measures.

By making this a daily practice, we stop putting it off for the future and we learn how to produce more impactful content in a shorter amount of time.

Like working out, or eating healthy, I know how difficult it can be to create a new habit. Which is why we’ve set this up so that you can have the best chance to succeed.

Each day as part of your routine, you will write and publish ONE piece of content. It could be for your blog or a guest blog. It can be 100 words or 1,000 words.

How it looks it NOT important.

By taking the pressure off of yourself of needing your blog posts to fit in a certain box, you free yourself. Put yourself in an inspiring environment, and just write. Let it take shape.

Day after day you will find your writing efficiency begin to rise.

What is important is you creating a new habit and you to falling in love with the creative process, not getting caught up in the editing, optimization, or marketing of your posts (that can come later).

We’ll celebrate your success with you by allowing you to link your posts to our private community so that people can see the works of art you created and give feedback. We will collect some of the best content to feature in the LearnToBlog network of 90k subscribers.

Here’s what happens when you accept the challenge:

  1. Fill out your registration form following the instructions on this page
  2. You will be invited to a private Facebook group of other passionate entrepreneurs and difference makers
  3. Each day you will post a link to your daily blog post to the group (that’s how we know you are doing it)
  4. Periodically we will email you expert tips that will aid in your content creation
  5. BONUS: LearnToBlog will run a series of surprise contests throughout the challenge that you can win simply by creating your daily content

A fair warning to you…

This is NOT going to be easy. And this might sting a little bit, but I do NOT want you to join the challenge if you know you are not committed to full participation.

It’s going to be hard and you may even want to quit.

But, just imagine standing at the finish line with a stockpile of content true to who you are that makes your and your mission discoverable online and attracts your dream customer while you sleep.

Think about all the people you can help…

Rules of the Challenge…

  • The challenge beings Tuesday, November 17th and ends December 17th, 2015
  • The contest is 100% FREE for you to join
  • Publish one blog post per day
  • There are no length requirements for your posts — do what feels right to you
  • Posts can be on your blog or guest posts
  • If you miss a day, keep going and try to make up for it later on


Frequently Asked Questions

[accordion_item title=”Can I use any blogging platform?”]Yes, you can use any blogging platform (WordPress, Blogger, Typepad, etc.)[/accordion_item] [accordion_item title=”What if I don’t have a blog?”]If you do not have a blog, you can set one up quickly using WordPress. We are also extending our free WordPress blog setup service for people who don’t have a blog online. Just let me know in the registration form that you do not have a blog and we can help you set this up.[/accordion_item] [accordion_item title=”Yeah, but won’t I be sacrificing quality for quantity?”]High-quality content does not mean something has to take a ton of time. It’s about efficiency. And letting go of the image of having to be perfect and editing and re-editing your posts.[/accordion_item]

Everything great begins with taking the first step…

My hope is that this simple challenge can help spark something great within you.

By then end of the challenge, you will have a stockpile of content that you can use to market your mission and make yourself discoverable online (if you are not already doing this).

You can get validation on your thoughts and ideas. You can use this to build trust with your prospective audience or as assets you create for your email autoresponder.

Maybe this is the start of a book or even a paid product. Once you have content, you can reuse it whatever way you would like. The possibilities are endless, which is why I hope you take action and join me on this journey.

The hardest part is just getting started and once you have started to maintain that momentum going forward.

This will force you to operate at your highest level and prove to yourself what you are capable of. One post per day is quite a bit of content.

But, once this challenge is over, you will look back and be able to say “Yes, I did that”.


Now it’s your turn…

If you are on board, do me a favor and also comment below letting me know that you are in and what topics you are going to blog about.

Onward and upward!

7 Ways To Blog With Google In Mind

Google SEO? Seriously?

At this moment you might be literally pulling your hair out – wondering how, after getting so much of your life sucked into your blog, you will have time to learn about writing for Google too?

Your blog is not just about what you write about.

For your blog to be successful it also has to be about people seeing what you write.

Nobody knows your blog exists until they encounter it – and for most the middle man between you and your potential readers is Google.

As Rand Fishkin of Moz mentioned, “According to the Statcounter data (the only source I really trust)…Google has maintained 80% of search in the US, and 90% plus around the world.”

Yes, Bing is a good search interface. Yes, people go other places. 80% (Did I mention 80% of search….80%!!!!).

Luckily, I have seven simple tips to help you make friends with Google!

How can you start making friends with Google?

1.  Use Title Tags

You only have a few organic ways to get click-through to your blog: 1) Showing up in search and 2) Having the most magnetic Title and ‘Snippet’ on the page when people see you in search

When you do a search in Google – each organic result that turns up has three parts: a Title; a URL, and a Snippet.  I call this area “Snippet Space.”

You have heard the saying, “You only have one chance to make a good first impression?”  Snippet space is that one chance in search. And the title tag is the most important part of Snippet Space.

Your HTML title tag is what forms the “Title” part of snippet space when your site shows up in Organic Searches.  If the keywords a person is searching for are in your HTML title tag – those words will be bolded in the results (obviously a benefit to standing out in relevance to the searcher).

Automation Google Bots

When Googlebots crawl your website/blog and try to determine how important your site will be to potential searchers the Title Tag is one of the ways they determine if your content will satisfy searchers.  It is important to write the way Googlebots read.

Title Tags are also one of the ways you can use Snippet Space to attract people to your page.

Imagine that every time your site shows up in search the snippet space is free advertising space – but it is only as valuable as it is magnetic.

How many times have you done a search and immediately passed over whole pages of results that did not immediately catch your eye?

How many times have you simply ignored an advertisement on television or the radio because it did not command your attention?

Snippet space is Showtime for your blog.  If you do not get attention here – you will not grow your readership through search.

Don’t just take my word for it, Part one of Google’s “Search Optimization Starter Guide” is titled: “Create unique, accurate page tiles.”

Some Title Tag Best Practices

  • You can write your title tags using your blog platforms SEO tool
  • Experiment with writing these tags just like you practice writing headlines for your blog posts. – Don’t publish a post without optimizing it
  • Title tags ought be a maximum of 70 characters, including spaces
  • When you write your title tags, separate the things you write using the pipe symbol “|” (it’s located right above the enter key).  For instance, if I were writing a title tag for this post, and I wanted to include the blogs name it would read:  7 Ways to Blog with Google in Mind | Learntoblog,com
  • Try to put the most important keywords early in the title and if you are working on local SEO also include where you are located.
  • Create unique tags for every page that accurately describe the content of that page
  • Try to avoid ‘stop words’ – words that have no possible keyword value

2.  Use Meta Descriptions

Your Meta Description most often is what forms the Snippet – the description of the webpage below the URL.  Think of it as another opportunity to hook the searcher.  If you caught their eye with your title tag – you can move them down the funnel with the description.

The important thing here is not to ignore the opportunity to control your snippet space.  Always fill these tags out for every post/page on your site.

Some Meta Description Best Practices:

  • You can write your Meta Description using your blog platforms SEO tool
  • Experiment with writing these tags just like you practice writing headlines for your blog posts. – Don’t publish a post without optimizing it
  • Google will display up to 150 characters of your description
  • Try to include structured data that might get attention and would not be in the results otherwise
  •  Write your descriptions as calls to action
  • Try to answer the questions you think represent the reasons people are searching for you

3. Alt Images Tags

Googlebots are pretty smart (for algorithms), but they cannot always see pictures or interpret what they represent.  In order for you to get credit for the value of your images to your content, you need to label them (explaining succinctly what they include).  This is fairly important because images matter in how Google values your content.

Some Alt Images Best Practices:

  • You can write your Alt Image Tags  using your blog platforms SEO tool
  • Experiment with writing these tags just like you practice writing headlines for your blog posts. – Don’t publish a post without optimizing it

4.  Anchor Text

Anchor text is the colored and underlined clickable text that can be clicked on to take the reader to another site.  Anchor text is one of the ways Googlebots try to match your site to the importance of its content.

Anchor text wears many hats in online publishing.

It is the main way you give credit to the people you are quoting or referencing in your writing and it is a means of generating links between your blog and other sites (which is important to establishing the authority of your blog)

You can make your anchor text be an exact match of the site you are quoting from, you can tie the anchor text to keywords or long-tail keyword phrases you are targeting, or you can have the anchor text say “click here” or something similar.

As Google moves from keyword driven search to semantic search (where it uses all available information to determine exactly what people are searching for by using contextual devices like search history, geo-location, or what fits your personal history best) – for blog writing, it makes the most sense to choose your anchor text where it makes the best sense naturally in your writing.

In addition, there is a great deal of debate among SEO experts right now over if anchor text will begin to be less valued by Google’s algorithm.  However, this change certainly hasn’t entirely devalued anchor text – and making sure your anchor text and your content is connected to ideas that show the value of your content to a searcher is what likely matters to Google.

In other words, Google wants everything to be written and marked up in the most conversational style possible.

In the old days of SEO you could game the search engine by simply loading up content with irrelevant anchor text and links, now Google is committed to making search serve the searcher and not the site.

The most important thing to remember about anchor text is to use it whenever it is appropriate.

I like to use anchor text to allow the reader to get more context and deeper information about anything I am writing about.

You should be able to apply anchor text using your blog platforms SEO-tool.

5.  Sign up for Google+

Google Plus

In 2013 Google changed drastically, deciding to connect all of their projects and platforms through their Google+ social network.  In other words, the universe of Google is now connected through the Google+ network.

A few months ago, a friend asked me to give him just a few easy to ideas for getting his business website higher in search results.  The first question I asked him was:  Are you a Google+ member?

Long story short, just by having him sign up for Google+ and having him tie his site to Google+ his site jumped from page three to page one for his local targets..  There is debate over how important Google+ is but there is pretty solid evidence connecting Google+ and optimization.

Worst case scenario, it’s a pretty small price to pay for a potential SEO benefit.  Best case scenario, it is another route for people to use to find your content and one that gives your blog an SEO boost.

Google+ Best Practices

  • Make sure you fill out all your information in sync with how it is filled out on your website – Inconsistent listings cause ‘Googlebot confusion’ and can actually hurt your SEO.
  • Fill out your profile completely
  • Link your website to your Google+ profile (the option for this is in settings)
  • Add Google+ badges on your blog and +1 clickable icons so that people can click to add you
  •  Input your blog URL in the intro section, provide a call to action giving people a reason to check your blog out, add your blog again in the links section
  •  Search and join circles that would appreciate the content you provide through your blog.  Participate when possible so that people see you as an active community member
  • Write teaser versions of your blog content and publish them with links to your blog through Google+

6.  Sign up for Google Authorship

One of the biggest new concepts Google deepened in 2013 was Authorship.  Google wants to be able to ensure that the content the search engine points to is written by real people.

The first step to getting seen by Google as a credible real-person is signing up for Google Authorship. Obviously, there are some SEO benefits to being seen as an author by Google.  One of the biggest benefits occurs in “Snippet Space” – Google authors often appear in search results with an addition to the snippet – a Rich Snippet which includes the head shot from your Google+ profile – and a count of how many Google+ circles you belong to.

How Google says to sign up for authorship:

  • Put a profile photo on your Google+ account
  • Make sure a byline with your name appears on every page of your content and that that byline name matches your Google+ name
  • Have an email address from the same domain as your content.  If you publish in places that are different than your domain (guest blogging) make sure there is a link to your Google+ profile in your author bio space in that content.
  • If you do blog for other sites, there is a place on your Google+ profile where you can enter up to 10 sites you publish for and want to get authorship credit for (in the ‘contributor to’ section of your profile)
  • If you have a business that publishes through your blog also sign up for the rel=publisher attribute

7.  Sign up for Google+ Local

iphone google plus

There are some confusing things about the recent changes to Google’s architecture for local search.  In particular, Google recently moved everyone from “Google Places” to “Google+ Local Pages” and “Google+ Business Pages.”

It is, however, important to keep up with these changes to Google’s architecture and maintain a presence in local search – especially if there is a relationship between your blogs relevance and the area you live in.

In addition, with people spending more and more time on mobile devices, Google+ local becomes increasingly important even if you do not have local intent (Local has a ton to do with how Google is adapting to mobile).

You should also have a Google+ business page.  There are real benefits from integrating fully into Google+ – everything from SEO to how you turn up in search.

However, you should be really careful to not make Google+ a substitute for your blog.  It is important to remember that all of your peripherals (social media sites etc.) are ways to get people to your blog not a substitute for your blog.  It is called “inbound marketing” for a reason – the goal is to own media and bring people to your own space.

Google’s instructions for signing up for Google+ Local Pages are here

Google’s instructions for signing up for a Google+ Business Pages are here

Bringing it all together

Google Plus

It can be frustrating keeping up with a blog. It is hard enough to find the time to keep enough content on your blog to make it relevant much less learn all the tricks necessary to bring people to your blog.

As hard as it is, you have to remember that there is more to blogging than writing.  Unless you are writing only as a creative outlet, your main goal should be to get eyes to your posts.

At least 80% of the time Google is the middle-person (middle-algorithm?) between searchers and your blog content – It is critical to your success that you write with Google (and Googlebots) in mind.

Hopefully, these tips will help you please Google!

What did I leave out?  Please take a second and share your own best tips for keeping your blog prominent on Google!


20 Ways to Start a Blog Comment Feeding Frenzy

The Internet is awash in a sea of blogs – 31 million to be exact – with every blogger vying to be first; the first to be read, the first to be ranked by the search engines and the first to receive a slew of blog comments. It’s the latter that you should be concerned with. A blog that has a list of strong comments in the comments section will always be seen as the more popular one among readers. After all, the average reader can’t tell at a single glance how much traffic you’re generating or how extensive your social reach happens to be. They can only determine popularity by the amounts of quality blog comments you receive. If you can think of the blogosphere as an ocean, you’re about to learn how to go hunting for sharks. Sharks, in this case, indicate strong commenters that actually have something to say and that actually add value to your blog. When you write a blog and proverbially cast your line into the deep abyss of blog readership, you shouldn’t be satisfied with a nibble or even a bite. Oh, no. When you want blog domination, you should only be content by starting a blog comment feeding frenzy with every blog you write. Here are 20 ways to do just that.

Run a Tight Ship

Before you can hope to attract a herd of voracious sharks to your blog, tighten up your ship. In other words, optimize your blog to make the chances of a blog comment feeding frenzy more likely to occur.

  1. Engaging Titles: Get in the habit of crafting titles that cause your readers to whip their heads in your direction. Be concise, use keywords where appropriate and use powerful language that effectively steals readers from your competitors.
  2. Fresh & Regular Content: Tom Demers, founder of Measured SEM, recommends that you post at least two to three blogs per week for best results. The more posts you have under your belt, the more comments you are likely to receive with each post.
  3. Make it Easy to Comment: Test your blog out by leaving a comment of your own. If you encounter obstacles, fix them now before you hinder any strong commenters in the near future.
  4. Provide Excellent & Sometimes Weird Content:  Your blogs should have something to say, they should have a clear direction and should seek to inform, educate or at least entertain with every post. Whatever you do, strive to be different. Don’t be a cookie cutter blogger. Stand out and the comments will come.
  5. Set Comment Alerts: Modify your blog settings so that you are notified whenever a new comment comes in. We will get to why in a moment.
  6. Have a Good Time: Srinivas Rao, co-founder of BlogcastFM, says that you should always strive to have fun when you blog. The more fun you have, the more your blogs will resonate with your audience and the more comments you are sure to receive.

Cast a Strong Line

Your blog is now optimized and you have the proper bait in place. Now it’s time to cast your line and hope for the best.

  1. Leave Something for Readers to Add: When you write your blogs, don’t be so thorough that your readers have nothing to add to the conversation. Purposefully leave a void that your readership can fill.
  2. Ask a Question or For Readers’ Opinions: The blogs that receive the most comments tend to be the ones that actually ask for them. Urge your readers to participate and they most likely will.
  3. Share the Comment-Wealth: You’ve heard of the commonwealth? Well, this is the comment-wealth. Pass it around. Find other bloggers in your field and leave meaningful comments that are sure to get noticed by the blogger and his/her loyal readers. The more comments you leave, the higher the likelihood of you receiving comments in return.

Clean Up the Water

To attract more sharks, you need to keep the water spotless.

  1. Cut the Spam: Use plugins like Akismet or other means to keep spam to a minimum. The less spam you have, the more quality comments you will receive.
  2. Don’t Restrict Comments, Monitor Them: The more restrictions you place on your commenting system and the more hoops you force your readers to jump through to add to the conversation, the fewer comments you are likely to receive. Instead of restricting comments, monitor them (here is where blog alerts come in handy) to get rid of any useless comments that aren’t detected by the anti-spam system you have in place.

Add Some Chum

Now it’s time to add some delectable morsels to the water to really draw the sharks in.

  1. Extend Your Social Reach: Use as many social networks as possible to advertise your blog. Facebook, Twitter, Pinterest, Instagram, Tumblr and even YouTube are all possibilities. The Internet is vast and only social networking will help you reach all four corners of it.
  2. Email Marketing: Start an email list so that you can blast out notifications of your blogs with every post you publish online.
  3. Friends, Family & Associates: Ask those within your immediate network to leave the first comments to start things off and get the party started.

The Smell of Blood

Here’s how to add a drop or two of blood to the water, which they say sharks can detect from up to a mile away.

  1. Don’t Be Afraid of Controversy: Don’t always try to agree with everyone, as that makes for a very boring blog. Instead, look forward to opportunities that have you going against public opinion. You may appreciate the outcomes.
  2. Reply to the Best Comments: Blog commenters like to know that their comments are making a difference. Respond to the best comments you receive and let your readers know that you value their viewpoints.
  3. Ask Questions in Your Replies: While you’re responding to comments, ask questions and encourage more readers to relay their thoughts on the subject at hand.
  4. Make Posts About the Best Comments: Reward your best commenters by crafting entire blog posts based on their views. This will encourage more commenters to participate as they all vie to be the next one to act as inspiration for a future release.
  5. Polls & Contests: Most everyone on this planet has two things in common: they love to give their opinions and they love to win free stuff. Use human nature to your advantage by using two of the best comment enticers – polls and contests – whenever possible.
  6. Show & Tell: John Chow, blogger and entrepreneur, says that, “Blogging is about forming relationships.” To attract more comments to your blog and to start a feeding frenzy, really get to know your readers in the comments section. Share your stories and encourage your readers to do the same. The more can you make your blog seem like a one-on-one conversation between you and your readers, the more loyal your readers will become and the more comments they will leave behind.

Are You Prepared for a Blog Comment Feeding Frenzy?

You could put all the above tips into practice and your blog still might fizzle out if you’re not keeping on top of all the quality comments that come in. On the other hand, if you do all of the above, if you optimize your blog, cast a strong line, add some chum to the water and a little drop of blood here and there; you are sure to experience a blog comment feeding frenzy the likes you’ve never seen. When that happens, to paraphrase the words of police chief Martin Brody in the movie Jaws, “You’re gonna need a bigger blog.”

Content Curation for Bloggers: A Short Review on How to Boost Your Blog Readership

Content Curation

Content curation is the new buzzword that’s got every blogger and Internet marketer talking and clapping their hands in glee. We all want to be thought leaders in particular subjects, or authorities that people trust to provide them with timely information as it breaks. Content creation is only the first step that your typical blogger should take in building his brand. Content is king; however, other aspects of content creation need to come together in order for successful blogging to take place.

What in The World is Content Curation?

Content curation can be defined as collecting various pieces of content and then sifting through them in order to find meaningfulness and usefulness. After providing commentary on these pieces of content, you can then go on and share this content on your blog. This may seem easy to do, but it takes commitment, discipline and persistence in order to become a star content curator in the eyes of your readers.

Limited Attention Spans

Most people who go online today have limited attention spans thanks to busy schedules as well as the wall of ever-changing content which fights for their attention at every click of the mouse. Because of this, people are looking for easy ways to get vital information in a fast and convenient manner. As a content curator, you’ll be able to give your readers this kind of service. With time, these web visitors will come to you in a habit-forming way, expecting more curated content which in the end builds reader loyalty and trust.

Curation vs. Aggregation

Before I go on, I need to point out the difference between content curation and aggregation. Getting news from feeds and automatically sharing it on social media via scheduled tweets and status updates cannot be considered as curation. This is because automation lacks that human touch as well as personalization. In order to build a certain level of engagement with your blog readership, people need to feel and see that you understand what they really want. By providing commentary along with your curated content as well as being meticulous in vetting the news stories and content pieces reaching your target audience, you’ll encourage a conversation and even get opinions of what your readers really want. Give them what they need, and you’ll earn their trust for a long time to come.

There are various tools which can help you curate content. Here’s a short but exhaustive list:

1.  Google News, Google Alerts or Google Plus search gives you access to trending content as well as breaking news.

2.  News aggregators such as Alltop, Techmeme and popurls.

3.  Curation tools such as Storify, Scoop.it and Flipboard.

4.  industry-specific newsletters which you receive via email.

5.  Press release websites such as PRWeb, Marketwire and PRNewswire.

6.   Links to content shared on social media sites such as Twitter, Facebook, Reditt and StumbleUpon.

All these sources should form the preliminary stages of your content curation process. Poring over them and looking for themes that are in alignment with your blog’s theme will help you pick the best and most impactful pieces of content for curation.

Themes and Sub-Themes: Layer it On

After selecting your content, you’ll need to organize it in terms of relevance as it relates to the information you’re trying to convey. Additionally, having sub-themes where you curate content in terms of style will help bring harmony and uniformity to your efforts.

For instance, if you want to point out the commonness of a particular trait, you could decide to curate bars, charts and graphs for a single post. This will help put the message across in a more impactful way. Another sub-theme would be to curate slideshare presentations found all over the internet in order to convey a singular theme. Lastly, another way to curate of content would be to create lists or tips using certain keywords in order to drive traffic to your blog.

Content curation may look easier than content creation; however, the reality is that it may take up more of your time of effort given the various steps you have to go through. For example, content curation needs a certain amount of timeliness as well as the ability to know if a piece of content will still be fresh or relevant in a week or so.

There are three things that you need to keep in mind when curating content:

1. Your curated content needs to be insightful. This means that it should give your readers information that they may have never come across or repackaging old information in a whole new way. You should aim to motivate and teach your audience so they leave your blog better informed than when they came in. At the same time, your content needs to be injected with your voice in order to build a relationship with your readers.

2. Curated content also needs to be relevant to your blog’s theme. For example, if you have a beauty blog, it would beat logic to publish curated content touching on electronics or sports. This not only shows carelessness on your part but also destroys the trust between you and your readership. You should always aim to be an expert in your field at all times.

3. Curated content should be so good and interesting that it should inspire people to share. This will in turn help drive more traffic back to your site as well as give your blog the needed visibility in social media.

Curation as Part of Marketing

Marketing continues to supplant advertising; people are looking for information to help make their lives better in the here and now. This is especially true for bloggers who want to raise their profiles within a short amount of time. Curation is a form of marketing since it takes information from other sources and repackages it to convey a message that’s similar to the one found in the curator’s blog.

Pay Attention to the Law

Having said all of this, it’s important to pay attention to a couple of things when you’re looking to curate content. To begin with, you must apply relevant attribution and link back all your content to its originators. At the same time, copying large swathes of texts amounts to plagiarism and may land you in trouble for infringing on copyrighted material. When it comes to content curation, the mantra you need to follow is: ‘when it doubt, leave it out.’ Giving credit to the original creator will also help create a rapport with other bloggers and help in the exchange of ideas and resources you can use for future blog posts.


Empathizing with your reader’s interests and curating high quality content will boost your readership with time and give you a unique selling point in the blogging world faster than content creation.

Lastly, don’t forget to create original content and mix it up with your curated pieces; at the end of the day, attacking something from numerous angles will help you get the best results compared to relying on only one strategy.

The LearnToBlog.com Mission

Welcome to the brand new LearnToBlog.com. This site was created with one purpose… To create the number one resource on the internet to learn everything there is to know about blogging and making money with blogging.

LearnToBlog.com is the result of two long-time professional bloggers teaming up to create something epic. Myself (Matt Wolfe), creator of The WordPress Classroom, and author of the best-selling book, WordPress Revealed, and Bradley Will, founder of Free Blog Factory and blogger at BradleyWill.com thought that if we teamed up, pooled our resources, and wrote about what we were most passionate about, we could build something truly amazing in the blogging world.

The result of that effort is right here at LearnToBlog.com.

We’re lining up some of the biggest names and the most knowledgable experts to contribute to our resource here. We want a one-stop resource for everything blogging, written by the experts that live and breathe blogging every single day.

We also wanted to allow people to take their education to the next level by offering a premium area where we dive in even deeper on the things that really work to make people money and allow them to leave successful careers to blog about the things they love.

We truly believe that LearnToBlog.com is something special that will grow in to the largest blogging resource that the internet has ever seen. Keep an eye on this space because you are seeing the beginning of something truly epic.